Intermediaries in the online advertising market
Year of publication: |
2024
|
---|---|
Authors: | D'Annunzio, Anna ; Russo, Antonio |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 1, p. 33-53
|
Subject: | intermediary | multihoming | online advertising | privacy | transparency | Online-Marketing | Internet marketing | Datenschutz | Data protection | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce |
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