Internal brand building and structuration: the role of leadership
| Year of publication: |
2006
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|---|---|
| Authors: | Vallaster, Christine ; Chernatony, Leslie de |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 7, p. 761-784
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