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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika, (2021)
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika, (2018)
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund, (2017)
Internal branding 2.0
Beers, Luc van, (2011)