Internal branding and sustainability: investigating perceptions of employees
Year of publication: |
2016
|
---|---|
Authors: | Biedenbach, Galina ; Manzhynski, Siarhei |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 25.2016, 3, p. 296-306
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sustainability | Internal marketing | Internal branding | Transition economy |
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