Internal branding
Ed Buckley; Matt Williams
Year of publication: |
2005
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Authors: | Buckley, Ed ; Williams, Matt |
Published in: |
Kellogg on branding : the marketing faculty of the Kellogg School of Management. - Hoboken, N.J. : Wiley, ISBN 0-471-69016-3. - 2005, p. 320-326
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Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Interne Markenführung | Internal branding | Welt | World |
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