Internal Branding : Ein zentraler Baustein des Corporate Reputation Managements
Year of publication: |
2014
|
---|---|
Authors: | Kreutzer, Ralf T. |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Internes Marketing | Prestige | Mitarbeiter | Stakeholder |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XI, 46 S. 27 Abb, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-06889-9 ; 978-3-658-06888-2 |
Other identifiers: | 10.1007/978-3-658-06889-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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