Internal branding in a service industry- the case of banks in Ghana
Johnson Yeboah; George Dominic Ewur; Evelyn Delali Adigbo; Ernest K. Asirifi
Year of publication: |
2015
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Authors: | Yeboah, Johnson ; Ewur, George Dominic ; Adigbo, Evelyn Delali ; Asirifi, Ernest K. |
Published in: |
Inventi impact: service sector. - Bhopal : Inventi Journals, ISSN 2249-0965, ZDB-ID 2821951-X. - 2015, 1, p. 4-24
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Subject: | Internal Branding | Branding Industry | Financial Services | Ghana | Markenführung | Brand management | Finanzdienstleistung | Financial services | Bank | Internationales Marketing | International marketing |
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