Internal branding : Mitarbeiter zu Markenbotschaftern machen - dargestellt am Beispiel von DHL
authors: Ralf T. Kreutzer ; Stefanie Salomon
| Year of publication: |
2009
|
|---|---|
| Authors: | Kreutzer, Ralf ; Salomon, Stefanie |
| Publisher: |
Berlin : Hochschule für Wirtschaft u. Recht |
| Extent: | 54 S. : graph. Darst. |
|---|---|
| Series: | Working papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin). - Berlin : Inst. of Management, ISSN 1436-3151. - Vol. 44,1 : Business & management |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Source: |
Persistent link: https://www.econbiz.de/10009387017