Internal branding of a university business through building and gaining from employee-based brand equity
Year of publication: |
2024
|
---|---|
Authors: | Duh, Helen Inseng ; Wara, Helen Uzezi |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 25.2024, 3, p. 427-444
|
Subject: | brand citizenship behavior | brand commitment | brand knowledge | employee-based brand equity | Information generation and dissemination | role clarity | Markenführung | Brand management | Markenimage | Brand image | Arbeitsverhalten | Work behaviour | Interne Markenführung | Internal branding |
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