Internal branding : relevance, management and challenges
Year of publication: |
2015
|
---|---|
Authors: | Piehler, Rico ; Hanisch, Stephan ; Burmann, Christoph |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 32.2015, 1, p. 52-60
|
Subject: | USA | United States | Markenführung | Brand management | Interne Markenführung | Internal branding |
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