INTERNAL COMMUNICATION - A PREREQUISITE FOR ORGANIZATIONAL EFFECTIVENESS

In internal communication, management communication is crucial for success of the company, responsible manager not communicating at random and at will, but as a communication strategy to support the organization's strategy implementation, creating a climate of communication depends on productivity and capacity adaptation of the institution, so its success. Effective managerial communication effect on the character and morale of subordinates is obviously where every employee believes that their success is a significant contribution. Attitudes and motivations of people working in an institution, based on the need for them to feel involved, informed and ready to participate in decisions that affect them.