Internal communication and management : Theory and praxis of communication-centered management

Introduction to communication-based management theory -- Perspectives of internal communication in the context of agile corporate management -- Task areas of corporate management and the contribution of internal communication: normative leadership, strategic controlling, organization, innovation management, diversity management, change management, network management, crisis management, compliance management -- Internal corporate communication as a profession: status and perspectives of a management function in transition -- Internal communication as corporate management: outlook on further development.