Internal Factors Predisposing the Consumer to Be a Multichannel Shopper
Year of publication: |
2016
|
---|---|
Authors: | Pascual Marimón, Pilar |
Other Persons: | Mollá Descals, Alejandro (contributor) ; Frasquet, Marta (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
Extent: | 1 Online-Ressource (34 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: ESIC Market 152 vol 46 issue 3, 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 1, 2015 erstellt |
Classification: | M31 - Marketing ; L81 - Retail and Wholesale Trade; Warehousing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Vasiliu, Cristinel, (2016)
-
Empirical Analysis of Competition between Wal-Mart and Other Retail Channels
Chiou, Lesley, (2008)
-
Grunert, Klaus G., (2021)
- More ...
-
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta, (2015)
-
The role of the store in managing postpurchase complaints for omnichannel shoppers
Miquel-Romero, Maria-Jose, (2020)
-
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta, (2017)
- More ...