Internal market orientation determinants of employee brand enactment
Year of publication: |
2017
|
---|---|
Authors: | Boukis, Achilleas ; Gounaris, Spiros ; Lings, Ian |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 7, p. 690-703
|
Subject: | Internal marketing | Internal branding | Brand enactment | Employee-environment fit | Markenführung | Brand management | Internationales Marketing | International marketing | Personalmarketing | HR marketing | Marketingmanagement | Marketing management | Markenimage | Brand image |
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