Internal marketing : a review and future research agenda
Fatima Saman Qaisar and Nazlida Muhamad
| Year of publication: |
2021
|
|---|---|
| Authors: | Qaisar, Fatima Saman ; Muhamad, Nazlida |
| Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 27.2021, 2, p. 267-300
|
| Subject: | Internal market | internal marketing | market orientation | relationship marketing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13602381.2021.1858590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515106