Internal marketing : a systematic review
Year of publication: |
2022
|
---|---|
Authors: | Qiu, Jingqi ; Boukis, Achilleas ; Storey, Chris |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 1, p. 53-67
|
Subject: | Bibliometrie | Bibliometrics | Personalmarketing | HR marketing |
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