Internal marketing : another approach to marketing for growth

Tatsuya Kimura

1. Purpose and structure of this book -- 2. The basic concept of internal marketing -- 3. Internal marketing and R&D -- 4. Empirical investigation on integration of marketing and R&D -- 5. Internal marketing and sales -- 6. Internal marketing and human resource management -- 7. Internal marketing of services -- 8. Major issues and practical proposals -- 9. Summary and topics for future research.

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Year of publication:	2017
Authors:	Kimura, Tatsuya
Publisher:	London : Routledge,
Subject:	Marketing \| Personalmarketing \| HR marketing

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Extent:	1 online resource (165 pages)
Series:	Routledge frontiers of business management ; 10
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-62295-8 ; 978-1-317-22454-9 ; 978-1-138-65110-4
Other identifiers:	10.4324/9781315622958 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181360