Internal marketing as a factor of success in new service development: an empirical approach
| Year of publication: |
2008
|
|---|---|
| Authors: | Hernández, María Sánchez |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 5.2008, 1, p. 81-82
|
| Publisher: |
Springer |
| Subject: | Services | Internal marketing | Quality | Partial Least Squares (Pls) | Innovations in services |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552359