Internal marketing of Indian retail banks and the impact on employee job satisfaction
Year of publication: |
2021
|
---|---|
Authors: | Venkata Sai Srinivasa Rao Muramalla |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 24.2021, 2, p. 206-226
|
Subject: | frontline service employees | internal customers | internal marketing | job satisfaction | quality services | retail banks | service recovery | services marketing | Arbeitszufriedenheit | Job satisfaction | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Indien | India | Dienstleistungsmarketing | Services marketing |
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