Internal Marketing Role in Organizations: A Transaction Cost Perspective
| Year of publication: |
1999
|
|---|---|
| Authors: | Pitt, Leyland F. ; Foreman, Susan K. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 44.1999, 1, p. 25-36
|
| Publisher: |
Elsevier |