Internal stakeholder views of a market orientation strategy : implications for implementation
Year of publication: |
2007
|
---|---|
Authors: | Schlosser, Francine K. ; McNaughton, Rod B. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 4, p. 307-325
|
Subject: | Stakeholder | Markteintritt | Market entry | Marketingmanagement | Marketing management |
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