Internalizing the brand? : identity regulation and resistance at Aqua-Tilt
Year of publication: |
2011
|
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Authors: | Russell, Stephanie |
Published in: |
Branded lives : the production and consumption of meaning at work. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-092-1. - 2011, p. 90-107
|
Subject: | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | USA | United States | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
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