International advertising : communicating across cultures
Year of publication: |
1996
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Authors: | Müller, Barbara |
Publisher: |
Belmont [u.a.] : Wadsworth |
Subject: | Internationales Marketing | Werbung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Henningsen, Sina, (2011)
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Streich, Michael, (1997)
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Pasquier, Martial, (1994)
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Profit: A new key concept in Russia and the Czech Republic. Parallels and differences
Petters, Johanna, (2004)
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Implications of flexpatriates' lifestyles on HRM practices
Mayerhofer, Helene, (2010)
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The use of knowledge management tools depending on departmental functions
Kasper, Helmut, (2007)
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