International advertising : communicating across cultures
Barbara Mueller
| Year of publication: |
1996
|
|---|---|
| Authors: | Müller, Barbara |
| Publisher: |
Belmont [u.a.] : Wadsworth |
| Subject: | Internationales Marketing | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 340 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-534-19278-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004260988