International advertising research : conceptual and methodological issues
Year of publication: |
2012
|
---|---|
Authors: | Craig, C. S. ; Douglas, Susan P. |
Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 201-230
|
Subject: | Internationales Marketing | International marketing | Wissenschaftliche Methode | Scientific method |
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