International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm
Year of publication: |
1994
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Authors: | Cho, Dong-Sung ; Choi, Jinah ; Yi, Youjae |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 13.1994, 1, p. 77-92
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