International advertising strategy: the standardisation question in manager studies
Year of publication: |
2007
|
---|---|
Authors: | Fastoso, Fernando ; Whitelock, Jeryl |
Other Persons: | Mueller, Barbara (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 24.2007, 5, p. 591-605
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Advertising standards |
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