International and global marketing : concepts and cases
[ed. by] Taylor W. Meloan ...
| Year of publication: |
1998 ; 2nd ed., internat. ed
|
|---|---|
| Other Persons: | Meloan, Taylor W. (contributor) |
| Publisher: |
Boston, Mass [u.a.] : Irwin/McGraw Hill |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 439 S Ill., graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-256-21894-3 ; 0-07-115800-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000626587