International business case studies for the multicultural marketplace
Robert T. Moran ... eds.
| Year of publication: |
c 1994
|
|---|---|
| Other Persons: | Moran, Robert T. (contributor) ; Braaten, David O. (contributor) ; Walsh, John Edward (contributor) |
| Publisher: |
Houston [u.a.] : Gulf Publ. Co. |
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | USA | United States | Interkulturelle Beziehungen | Cross-cultural relations |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 416 S. graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index The new China hotel in Beijing / Yuen Ching Karen Lee, Su-Ging Wang International Gateway Company, Ltd / C. Thomas Howard, Robert P. McGowan Opening a closed city: challenges at the new frontier / Joseph N. Lombardo Client development in Japan: Elcolab, Inc. / John Zerio, Bert K. Tsutakawa Merck and Company, Inc. - having the vision to succeed / Stephanie Weiss, David Bollier A quality implementation case: Kaizen at Firestone New Zealand / Jason S. Schweizer, Suresh Balan Tentative withdrawal from a joint venture: shalimar laboratories, Ltd. / John E. Walsh Confronting globalization: atencio plasticos' search for a strategic alliance / C. Roe Goddard The potato business / Mitja Tavcar Nissan United Kingdom, Ltd. / John E. Walsh Strategic alliance in India: sage publications / Victoria R. Whiting, Kathleen K. Reardon Westel (A): start-up of a joint venture / C. Thomas Howard, Robert P. McGowan Westel (B): overcoming financial problems / C. Thomas Howard Beijing jeep corporation: American motor's experience in China / Mary B. Teagarden, Mary Ann Glinow Orient-U.S. leasing corporation: a Japanese-American joint venture in financial services / Arvind Bhambri, John Davis, Davis O. Braaten Kuwaiti/Chinese business partnership / Youming Ye International espionage at IBM? hitachi Ltd. / John E. Walsh-- International espionage at IBM: Hitachi, Ltd. / John E. Walsh Motorla analog division: development of a shared global vision / Raplh Krueger, Corinne Pfuud Confrontation or collaboration: two strong executives / Robert T. Moran AT&T: technically brilliant but interculturally average / Cheryl Johnson, Carolyn S. Younker Litigation isn't the Japanese way: Nippon, Inc. and Raleigh, Ltd. / Alan Goldman Testing solar stoves in Mexico: Alten Technologies, Inc, / Hendrick Serrie The Alpaca Industry of Peru / John E. Walsh. attempts to increase market share and profits in Japan / John E. Walsh, William P. Coon Anheuser-Busch (A): developing a global brand in Germany / John E. Walsh Anheuser-Busch (B): developing a global brand in great Britain / John E. Walsh Cross-cultural collaboration at EUROSYS / Robert T. Moran...[et al.] Between a rock and a hard place - a question of ethics / Julian H. Allen, Gerald Parkhouse SSA Mexicana: a Korean prescription for successs in Mexico / David O. Braaten Motorola, Inc. CPSTG: performance management as a process for change / David O. Braaten, John P. Millikin Selling development to Somalia: the food monetization program / John D. Irons, Anne-Lise Quinn Managing a culturally diverse work force in a southern African gold mine / Jeffrey Ovian Managing a diverse work force in Indonesia / John E. Walsh Banking on diversity: familiarity breeds contempt at Security First Bank / David O. Braaten The Maquiladora Industry and Mexican Unions: the new national political strategy / John Passe-Smith, Edward J. Williams Service excellence in the travel industry: Singapore Airlines / Robert T. Moran, George Vicari. |
| ISBN: | 0-88415-193-X |
| Classification: | Ethnopsychologie ; Betriebssoziologie, Betriebspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000374955