International business : challenges in a changing world
Janet Morrison
| Year of publication: |
2009 ; 1. publ.
|
|---|---|
| Authors: | Morrison, Janet |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Globalisierung | Globalization | Wettbewerbsstrategie | Competitive strategy | Multinationales Unternehmen | Transnational corporation | Verhalten in Organisationen | Organizational behaviour | Organisationsverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXXVI, 641 S. Ill., graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance. 0901 |
| ISBN: | 1-4039-4563-2 ; 978-1-4039-4563-1 |
| Classification: | AuĂenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003730828