International business
Michael Czinkota; Ilkka Ronkainen; Michael Moffett; Svetla Marinova; Marin Marinov
| Year of publication: |
2009 ; European ed.
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. ; Moffett, Michael H. ; Marinova, Svetla Trifonova ; Marinov, Marin A. |
| Publisher: |
Hoboken, NJ [u.a.] : Wiley |
| Subject: | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Internationaler Markt | International market | Multinationales Unternehmen | Transnational corporation | Internationaler Wettbewerb | International competition | Welt | World | Europa | Europe | Welthandel | USA | Schwellenländer |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 618 S. Ill., graph. Darst., Kt. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-51029-2 |
| Classification: | Außenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743754