International business strategy : theory and practice
edited by Peter J Buckley and Pervez N Ghauri
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Buckley, Peter J. (ed.) ; Ghauri, Pervez N. (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Internationale Geschäftsbeziehungen | International business | Auslandsgeschäft |
Online Resource
| Extent: | 1 Online-Ressource (xii, 664 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Aufsatzsammlung |
| Language: | English |
| Notes: | Cover; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of contributors; PART I Basic concepts of international business; 1 Introduction; 2 The foreign investment decision process; 3 International investment and international trade in the product cycle; 4 The Uppsala internationalization process model revisited: from liability of foreignness to liability of outsidership; 5 The eclectic paradigm as an envelope for economic and business theories of MNE activity 6 The internalisation theory of the multinational enterprise: a review of the progress of a research agenda after 30 yearsCase study I: Internationalization of brewery companies: the case of Carlsberg; PART II Global strategy; 7 Introduction; 8 Globalisation, economic geography and the strategy of multinational enterprises; 9 Semiglobalization and international business strategy; 10 Do regions matter? An integrated institutional and semiglobalization perspective on the internationalization of MNEs 11 Do managers behave the way theory suggests? A choice-theoretic examination of foreign direct investment location decision-making12 Towards more realistic conceptualisations of foreign operation modes; Case study II: Danone: a French multinational expanding into the global market; PART III Organizing the multinational enterprise; 13 Introduction; 14 Organizing for worldwide effectiveness: the transnational solution; 15 Firm resources and sustained competitive advantage; 16 Knowledge, bargaining power, and the instability of international joint ventures 17 Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: an event history analysisCase study III: Renault-Nissan-Daimlar: a global strategic alliance; PART IV External relationships; 18 Introduction; 19 Overcoming the liability of foreignness; 20 Down with MNE-centric theories: market entry and expansion as the bundling of MNE and local assets; 21 Network view of MNCs' socio-political behavior; 22 Weight versus voice: how foreign subsidiaries gain attention from corporate headquarters Case study IV: Axis communications: building the global market for network surveillance camerasPART V Culture and international business; 23 Introduction; 24 Cultural distance revisited: towards a more rigorous conceptualization and measurement of cultural differences; 25 Transforming disadvantages into advantages: developing-country MNEs in the least developed countries; 26 Merging without alienating: interventions promoting cross-cultural organizational integration and their limitations; 27 Psychic distance and buyer-seller interaction; Case study V: UniCredit Group: a bank goes East PART VI Emerging markets |
| ISBN: | 978-1-315-84836-5 ; 978-0-415-62469-5 ; 978-0-415-62470-1 |
| Other identifiers: | 10.4324/9781315848365 [DOI] |
| Classification: | Außenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180111