International business : the challenges of globalization

John J. Wild (University of Wisconsin, Madison), Kenneth L. Wild (University of London, England)

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

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Year of publication:	[2024] ; Tenth edition, global edition
Authors:	Wild, John J. ; Wild, Kenneth L.
Publisher:	Harlow, England : Pearson
Subject:	Multinationales Unternehmen \| Transnational corporation \| Internationales Management \| International management \| Interkulturelles Management \| Cross-cultural management \| Unternehmensplanung \| Corporate planning \| Globalisierung \| Globalization \| Außenhandel \| Weltwirtschaft \| Welthandel \| Strategisches Management
Description of contents:	Table of Contents [gbv.de]

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Extent:	449 Seiten Illustrationen, Diagramme, Karten
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturangaben
ISBN:	978-1-292-45031-5
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014560491