International cases in the business of sport

Case 1. Bringing the National Football League's Super Bowl to the big stage : the marketing and business aspects of Super Bowl XLVII / Richard W. Jensen -- Case 2. Rivalry in the German Bundesliga : opportunities for and threats to marketing fooball / Sebastian Uhrich, Johannes Berendt and Joerg Koenigstorfer -- Case 3. If the quenelle is racist, then 'all priests are paedophiles' and pineapples will be banned / Gaye Bebek, Stephen Castle and Eva Kipnis -- Case 4. The Sochi Winter Olympic Games and their sports tourism and events management potential for teh Russian Federation / Robert Kaspart and Benedikt Wallner -- Case 5. Super League Magic Weekend : using events to engage rugby league fans new and old / Leah Gillooly -- Case 6. Paris Saint-Germain : a new brand to dream even bigger / Boris Helleu and Nicolas Scelles -- 7. "Celebrification" : a case study of Lolo Jones / Kwame J.A. Agyemang -- Case 8. End of the road : why the Istanbul F1 Grand Prix came to a screeching halt / Cem Tinaz, Douglas Michele Turco and James Santomier -- Case 9. How did a small-town ice hockey club become a European Trophy winner? The case of Jyvaskyla Ice Hockey Club, Finland / Aila Ahonen -- Case 10. The strategic repositioning of Olympique Lyonnais : towards a new business model / Aurelien Francois and Emmanuel Bayle -- Case 11. Social media and media management / Raymond E. Boyle -- Case 12. The death of Colonel Reb / Charles M. Carson and Darin W. White -- Case 13. Any publicity is good publicity? Nike's controversial campaigns and management of celebrities / Stephen Castle and Gaye Bebek -- Case 14. Strategic repositioning of CONCACAF : rebuilding trust in the 'beautiful game' / Aaran Burks, Michael M. Goldman and Nola Agha -- Case 15. The Canadian sport delivery system : challenges facing recreational sport / Jonathon Edwards, Charlene Shannon-McCallum, and Terri Byers -- Case 16. Selling the rights to broadcast football games in Europe : the controversy still continues / Jon Guest -- Case 17. Leveraging the benefits of sport sponsorship : a global brand's local engagement through sport sponsorship / Adam Jones and John Nauright -- Case 18. Impacts of an international motorsport event on a small Caribbean island / Cristina Jonsson -- Case 19. MK Dons FC and AFC Wimbledon : moving the goalposts and rising from the ashes / David Cook and Christos Anagnostopoulos -- Case 20. How to spend 20 years filling up the stadium, and then lose fans in 4 years / Alexey Kirichek -- Case 21. When sponsorship turns sour in elite sport / Maria Hopwood and Hamish McLean -- Case 22. Designing policies and strategies to safeguard, conserve and reclaim/reuse water resources at sport facilities / Cheryl Mallen. [et al.] -- Case 23. The football World Cup 2014 / Gerd Nufer -- Case 24. 'A tale of two 9's' : the business of gold / Richard E. Oddy -- Case 25. PyeongChang 2018 marketing : the new horizon for the Winter Olympics / Jiyoon Oh and Alain Ferrand -- Case 26. The National Football League in London / Adrian Pritchard -- Case 27. 'We don't do walking away' / Balwant Samra, Stephen Castle and Gaye Bebek -- Case 28. Red Bull in energy drinks and football / Sten Soderman -- Case 29. Development of a professional football league in Singapore : a sinking or successful league? / Donna Wong.