International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media
Year of publication: |
2011
|
---|---|
Authors: | Guang Tian, Robert |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 3, p. 242-244
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Communication | Cross‐cultural | International | PR (public relations) | Social media |
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