International corporate and business ethics
Year of publication: |
2009
|
---|---|
Authors: | Svensson, Göran ; Wood, Greg ; Andersson, Svante |
Published in: |
Glocal marketing : think globally and act locally. - Lund : Studentlitteratur, ISBN 978-91-44-05555-8. - 2009, p. 319-338
|
Subject: | McDonald's Corporation | Unternehmensethik | Business ethics | Standardisierung | Standardization | Multinationales Unternehmen | Transnational corporation |
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