International counterfeiters : marketing success without the cost and the risk
Year of publication: |
1985
|
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Authors: | Harvey, Michael G. |
Other Persons: | Ronkainen, Ilkka A. (contributor) |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 20.1985, 3, p. 37-45
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Subject: | Markenartikel | Brand | Außenhandel mit Industriegütern | Manufactures trade | USA | United States |
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