International cultural ambidexterity : balancing tensions of foreign market entry into distant and proximate cultures
Year of publication: |
2020
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Authors: | Bruyaka, Olga ; Prange, Christiane |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 491-506
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Subject: | Ambidexterity | Cultural distance | Cultural diversity | Exploration vs. exploitation | Portfolio | Vector graph methods | Organisationale Ambidextrie | Ambidextrous organization | Internationaler Markteintritt | International market entry | Unternehmenskultur | Corporate culture | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Multinationales Unternehmen | Transnational corporation | Kultur | Culture | Welt | World |
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