International diversification and performance in European service multinational companies
Year of publication: |
2015
|
---|---|
Authors: | Bresciani, Stefano ; Ferraris, Alberto |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 4, p. 423-437
|
Subject: | Internatioanl diversification | Multi-nationality | MNE performance | Service | Service multinationals | R&D intensity | Multinationales Unternehmen | Transnational corporation | Diversifikation | Diversification | Dienstleistungssektor | Service industry | Unternehmenserfolg | Firm performance | Europa | Europe | EU-Staaten | EU countries | Auslandsinvestition | Foreign investment |
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