International diversification and the market value of new product introduction
Year of publication: |
2011
|
---|---|
Authors: | Wang, Chi-feng ; Chen, Li-yu ; Chang, Shao-chi |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 17.2011, 4, p. 333-347
|
Subject: | Auslandsinvestition | Foreign investment | Diversifikation | Diversification | Produktentwicklung | New product development | Marktwert | Market value | Ereignisstudie | Event study |
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