International diversity management approaches for marketing to create innovation
Geetha Garib
| Year of publication: |
2014
|
|---|---|
| Authors: | Garib, Geetha |
| Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 106-121
|
| Subject: | Diversity Management | Diversity management | Internationales Personalmanagement | International human resource management | Marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211703