International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Year of publication: |
2022
|
---|---|
Authors: | Boudlaie, Hasan ; Kenarroodi, Mohammad Hosein ; Shamsi, Sabihe |
Published in: |
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry. - New York : Routledge, ISBN 978-1-000-63512-6. - 2022, p. 29-57
|
Subject: | Schwellenländer | Emerging economies | Unternehmensgründung | Business start-up | KMU | SME | Internationales Marketing | International marketing | Welt | World | Marketing |
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