International entrepreneurial selling as construction of international opportunities
Irene Lehto
Year of publication: |
September 2015
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Authors: | Lehto, Irene |
Published in: |
Journal of international entrepreneurship. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7385, ZDB-ID 2162495-1. - Vol. 13.2015, 3, p. 277-302
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Subject: | International entrepreneurship | Opportunity | Selling | Narrative | Negotiation | Interaction | Early internationalizing firm | Internationaler Markteintritt | International market entry | Entrepreneurship | Entrepreneurship approach | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Unternehmensgründung | Business start-up | Internationale Geschäftsbeziehungen | International business |
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