International environmental marketing claims: Real changes or simple posturing?
| Year of publication: |
1997
|
|---|---|
| Authors: | Polonsky, Michael Jay ; Carlson, Les ; Grove, Stephen ; Kangun, Norman |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 14.1997, 4-5, p. 218-232
|