International expansion and contexts of a global player from an emerging market : the case of Sabmiller 1993 - 2013
Year of publication: |
2015
|
---|---|
Authors: | Gonzalez-Perez, Maria Alejandra ; Vasquez-Melo, Maria-Teresa ; Rios-Molina, Carolina |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 3, p. 377-392
|
Subject: | SABMiller | internationalization | multinational enterprise | emerging markets | brewing industry | entry modes | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Auslandsinvestition | Foreign investment | Brauerei | Brewery |
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