International expansion of transnational advertising agencies in China: An assessment of the stages theory approach
Year of publication: |
2007
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Authors: | Cheung, Fanny S.L. ; Leung, Wing-Fai |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 16.2007, 2, p. 251-268
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