International franchising at Best Western
Year of publication: |
2010
|
---|---|
Authors: | Alon, Ilan ; Cliquet, Gérard ; Mitchell, Matthew C. ; Perrigot, Rozenn |
Published in: |
Franchising globally : innovation, learning and imitation. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-23828-2. - 2010, p. 193-210
|
Subject: | Hotellerie | Hotel industry | Franchising | Strategisches Management | Strategic management | USA | United States |
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