International franchising in the fashion industry from the franchisor perspective
Year of publication: |
2019
|
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Authors: | Maček, Anita ; Kros, Johanna ; Bobek, Vito |
Published in: |
Journal for international business and entrepreneurship development : JIBED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1747-6763, ZDB-ID 2447683-3. - Vol. 12.2019, 1, p. 49-66
|
Subject: | franchising | fashion industry | emerging markets | brand standards | international business | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Franchising | Internationales Marketing | International marketing |
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