International green marketing: A comparative study of British and Romanian firms
Year of publication: |
2005
|
---|---|
Authors: | Gurau, Calin ; Ranchhod, Ashok |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 22.2005, 5, p. 547-561
|
Saved in:
Saved in favorites
Similar items by person
-
An Exploratory Study of Online Social Marketing Campaigns: Content and Functional Dimensions
Gurau, Calin, (2010)
-
International green marketing: a comparative study of British and Romanian firms
Gurau, Calin, (2005)
-
SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire, (2008)
- More ...