International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Year of publication: |
2005-01-01
|
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Authors: | Julian, Craig C |
Publisher: |
ePublications@SCU |
Subject: | International joint ventures | marketing performance | Thailand | subjective measures | objective measures | performance measurement | profitability | return on investment | market share | sales | cost effectiveness | product quality | service quality | technological superiority | price competitiveness | customer satisfaction | risk reduction | high-growth domestic market | raw materials | labour force | economies of scale | entry barriers | organisational learning | Business | International Business | Marketing | Strategic Management Policy |
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