International journal of advertising : the quarterly review of marketing communications
| Year of publication: |
1983-
|
|---|---|
| Published: |
2.1983 - |
| Publisher: |
1983-: Abingdon : Routledge, Taylor & Francis Group anfangs: London : Holt, Rinehart and Winston früher: London : Cassell früher: Henley-on-Thames [u.a.] : World Advertising Research Center |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
| Published items: |
413 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 25 cm |
|---|---|
| Type of publication: | Journal |
| Language: | English |
| Notes: | Index 1/10.1982/91 in: 10.1991 |
| ISSN: | 0261-9903 ; 0265-0487 |
| Other identifiers: | 83205-4 [ZDB] |
| Classification: | skw-BIZ-07001 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000351583